BATTLECALL GUEST EXPERT: Tom Domin, Mortgage Marketing Toolkit 

They say that a dog is man's best friend. Why? Because dogs have this uncanny ability to love and support their masters at all times, even under the worst of circumstances. It doesn't really matter if it's a good day or a bad day...dogs will still be there. Dogs will bond with their owners and stand by them through thick and thin.

And why do we love dogs? Well, we love dogs because unlike many of our human friends and contacts, dogs are absolutely positively 100% loyal.

There are some important lessons here from our canine friends as you build and grow your Mortgage Business. The lesson...never, ever underestimate the value of loyalty. It's also important to remember that loyalty cuts different ways.

Yes...everyone likes to feel secure.

First, as Loan Officers and Mortgage Brokers you need to be loyal. Returning to the same Lenders, Appraisers, Realtors/Agents, Processors, and other suppliers of goods and services you need, can result in your receiving additional incentives and savings.

Everyone has an appreciation for your return business and many are willing to give you their best prices and service in exchange for your loyalty. As a result of the loyalty you display...you become their businesses "best friend."

Second, loyalty also extends to your customers and clients. By your making a real effort to understand their situation, stand beside them, help them through good times and bad times, provide valuable unsolicited information, and dedicating yourself to providing an impeccable service level, you develop lasting relationships that can pay huge dividends for you over time.

As you know, the mortgage world can be a very mercenary place. It probably began early with your choice of employers and "the best split you could possibly negotiate." It's easy to get caught up in the idea of using a Lender that "pays you the most money," or quoting a mortgage rate that "benefits you and not your customer." Or it may be as easy as contracting for services that "may be less expensive" but are slow to respond. Those tendencies should be tempered by your understanding of the long-term advantages of showing loyalty to your customer first, and then the individuals and companies that you do business with.

Third, are you receiving the mortgage training and support that you need to survive in the mortgage marketplace? By being loyal and promoting your broker/employer you all deserve the tools and training necessary to help with your success.

Remember that you shouldn't take an idea too far. There's no reason to be loyal to an individual or company that isn't treating you right and/or doing their very best to serve you and your customers. You are not a dog and you don't owe your loyalty to any particular master.

When you can demonstrate your loyalty...and, it makes sense to do so...it can produce some amazing results.

About the Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.mortgagemarketingtoolkit.com