FROM THE BATTLECALL ARCHIVES What's the secret to getting prospects to call you back? Offer them an incentive that piques their curiosity. We all know that mortgage shoppers are by nature interest rate opportunists. And if they think they can get a lower rate elsewhere, they'll jump! In this sample teaser email, you'll notice I keep things short and simple and try not to "sell" the customer on anything. I merely plant the seed that rates have changed and we may be able to get them a lower rate than once quoted. Of course, that all depends on their situation, the lender programs available, and what the hungry wholesalers are willing to throw my way. If I can offer the customer a better deal, I'll certainly try. But, I know one thing...if the customer never calls me back, then I don't have a snowball's chance in Hell of making the sale. Use this simple, small and effective tease email to get your phone to ring. It really works! This resource is in Microsoft Word format.
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