BATTLECALL GUEST EXPERT: Tom Domin, Mortgage Marketing
Toolkit
If
you've been in this business for any length of time, you know what a great
business this can be. If you're struggling...you need to ask yourself why?
Let's be clear on one thing before we go any
further...
There is no one that is preventing you from succeeding. That's
right...there's no one standing in your way, not rising interest rates, the fed
chairman, your boss, your co-workers, your spouse, your friends...or anyone else
for that matter.
No
one of course...except you!
You
have total control. Other people succeed, so can you can succeed...period...the
end. The only thing stopping you is you.
So,
let's talk about how you can easily screw up your plans.
If
you spend time talking about your big plans for succeeding in your own business
you're telegraphing an important message to everyone you mention it to...that
you're looking for everyone to approve your plans. You're looking for approval
and acceptance without realizing it.
What else does it telegraph? It says that you have absolutely no
confidence in yourself. You need to keep your plans to yourself and discuss them
only with trusted advisers and partners who are as successful as you want to
be.
If other
people say you can't do it...especially family members or friends...listen to
their point of view, but ignore them. That's right...ignore them. Do it nicely,
but ignore them.
If they say
you're a dreamer...you're un-realistic...it really means then that you have
talked too much about your plans and already wasted a lot of energy. Yes I
know...It's pretty hard to convince someone that you can make your living in the
mortgage business if you haven't done it yet! So...don't waste your
time.
Here are a
couple of good rules to follow:
First, don't tell anyone that you want to make
lots of money originating mortgages (even though you can), and all of the
details on how you're going to do it.
Second, don't discuss your failures and your
successes with anyone either.
So why is it
that your own family members sometimes try to reduce your ambitions and
expectations when it comes to starting your own business or doing something
different?
Because it's
scary for them.
They like you
just the way you are. If you suddenly become successful, they think you'll be
different somehow.
The key
is...they resist change. On the other hand, you need to embrace change in order
to be successful in the mortgage business. That's a huge difference.
Let's look at
this scenario:
You mention
to a family member that you intend to start or expand your mortgage business
either part-time or full-time. No matter what you say at this point, their
response is: Are you crazy? How much is this going to cost? You better go out
and get a job.
Yes...you'll
have enough to deal with...and there will be a number of little failures along
the way. But, you'll have lots of successes too.
The
biggest reasons for not doing well in this business
are:
1. Talking
too much about what you are going to do, instead of just going ahead and doing
it.
2. Blaming others and not taking responsibility for everything that
happens in your life.
3. Not spending at least an hour each day studying the
mortgage business.
4. Not setting goals and a plan that enables you to reach
those goals and measure your progress.
5. Failing to prospect a little every
single day.
6. Failing to invest in tools that can assist you in your
mortgage business.
The Mortgage
Business offers huge opportunities. I hope you're not sitting on the side lines
and watching it go bye!
About The Author:
Tom Domin has over twenty-five years of experience in sales and training in Real
Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's
Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals.
You can sign-up by visiting
http://www.mortgagemarketingtoolkit.com
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