MORTGAGEBATTLECALL.COM: Mortgage Marketing And Loan Officer Training For Warriors.  Learn How To Close More Loans In Less Time And Make More Money. Stop Wasting Time On Loans That Don't Close.
Home | Rave Reviews By Members | Join Now, Instant Access | Contact Us | Help & FAQ's | Member Log-In
Rave Reviews By Members
Join Now, Instant Access
Advanced Strategies
Advice For New People
Commercial & Mixed Loans
Consumer Mortgage Info
Credit Reports & Repair
Goals & Living Your Life
Hard Money Loans
Home Purchase Loans
HUD, FHA & VA Loans
Lenders & Loan Products
Loan Officer Survival
Mortgage Basics
Mortgage Ad Case Studies
Mortgage Management
Net Branch & Going Solo
Refinance/Cash-Out Loans
Regulation & Compliance
Reverse Mortgage Loans
Sales & Marketing
Subprime & B-Paper Loans
Power Processing
Wholesale & Lender Reps
Condo Conversions
Creative Financing
For Real Estate Agents
Real Estate Development
Real Estate Humor
Real Estate Investing
Real Estate Legal Advice
Charts & Checklists 1
Charts & Checklists 2
Essential Mortgage Forms 1
Essential Mortgage Forms 2
Goals & Success
Marketing Templates 1
Marketing Templates 2
Mortgage Guidelines
Reference Material 1
Reference Material 2
Reference Material 3
Sales & Prospecting Tools 1
Sales & Prospecting Tools 2
Sales & Prospecting Tools 3
Sales & Prospecting Tools 4
View All Downloads
Mortgage Video News
Today's Market Quotes
About Us
Contact Us
Help & FAQ's
A subscription to Mortgage Battlecall is one of the best investments you can make in your mortgage career. 
 

Get instant access to...

  • Hundreds of sales scripts, marketing templates, and downloads.
  • Unlimited coaching.
  • Practical, hype-free advice.
  • Free marketing materials.
  • Loan officer help.
  • Our private forum.
  • Audio and video tutorials.
  • Tips from top producers.
  • Mortgage business plans.
  • Career strategies.
  • Lead generation secrets.
  • And much more! Join today and get full access... 

Think about it. Close just one extra mortgage loan because of our expert advice and your membership is paid for many times over.

Join now and become a mortgage warrior...

Here's what some of our members are saying...

"I just wanted to thank you for putting together a professional, top-notch website. I joined today as a member of Battlecall and I have browsed the website and it is packed full of helpful information. I am fairly new in the mortgage business and this site will really help me out. Keep up the good work and I will spread the word to my mortgage buddies."
Chris Johnson, Loan Officer

"Hi Rob, there is so much here it's going to take me a while to go through it all. Wow great stuff!!!"
Charles Larkin, New Loan Officer

"The templates and marketing campaigns will prove extremely useful I'm sure. I can't wait to start using them in my marketing campaigns as I go out on my own under my own license and will keep you up to date on everything as I go."
Mike Martel, Senior Loan Officer

"This site is a tremendous resource. Rob, you've done a good job here.  Bravo! :-)"
Nancy Duby, Former Processor Now A Loan Originator
 

"Rob, I love your new Battlecall site and your Sink Or Swim Loan Closing System that I purchased."
Ryan Loesch, Loan Officer

"I am so happy to have found your web-site. I'm changing careers and the site is a wonderful resource. Thank you Rob, be well."  
Sukey Dominguez, New Loan Officer

"Hey Rob, I just wanted to drop you a line personally and tell you how great I think your site is. The monthly fee is far outweighed by your content and training tools. I mostly browse the forums but have posted once or twice. I wanted to just say thanks in advance."
Mike Colagrossi, Senior Loan Officer

"I am new to your site and this information looks fantastic."
Chris Rosenbergen, Loan Officer

"Just a note to let you know that I feel your website is very informative. Thank you for your attention to detail and value added service you are providing us loan officers in the field. Your efforts to provide this at about a dollar or so a day per member is literally pushing the envelope to new extremes compared to other training I have purchased. Best of days to you."  
Brian Furey, New Loan Officer

"Your site "battlecall" is awesome and is the only mortgage site that I will subscribe to, real value and thanks a million."
Jackie Hotchkiss, Licensed Mortgage Broker

"Thanks for picking up the torch here. Coming up with fresh marketing materials and good sales copy is something I think a lot of us always intend on doing, yet rarely find the time to see through.  Thanks for the support.  This site is great!"
Nathan Canning, Loan Officer

"I love your site and your info and your enthusiam, thank you!"
Debby Eller, Loan Officer

You can read and listen to more member success stories here.

Join now and become a mortgage warrior today...


Home | Mortgage Management Site Search 

Mortgage Management, Streamlining Lending Operations And How To Run A Profitable Mortgage Company Efficiently

This department covers how to best manage a mortgage office or individual net branch with multiple loan officers. The best mortgage managers are "people persons" and know how to communicate and interact with their staff.  Having the right mortgage training can make all the difference to a new loan officer. Don't forget that as a manager of a mortgage company, you will have commission overides on every deal that closes in your office and your employees success is ultimately your success! Never lose site of the big picture and train your loan officers to win from day one! 

Not a member? Join now and get instant access to all of our mortgage training resources...     

DOWNLOAD = Chock-Full 51-Page Mortgage Business Plan And Mortgage Marketing Plan With Full Financials And Revenue Forecasts
DOWNLOAD = Chock-Full 51-Page Mortgage Business Plan And Mortgage Marketing Plan With Full Financials And Revenue Forecasts Feel like you're shooting in the dark? In order to succeed in the mortgage business you've got to have an organized war plan. Here, hot off my fax is a chock-full 51-page business plan from an actual mortgage company, obtained through government records. Inside are a full description of the business, industry and market analysis, marketing plan, management plan, operations plan, financial plan, risk assessment and contigency plans. As well as full appendicies of financial forecasts and 5-year revenue predictions. This plan was obtained through public domain sources but as a courtesy all identifying information has been blacked-out. Many of you warriors have been asking for a detailed step-by-step business plan, so I called a few sources and they delivered the goods. This resource alone should be worth a few extra thousand dollars in your pocket. And if you are starting a mortgage company of your own and need a business plan template, this is an absolute must! Enjoy! This resource is in Adobe PDF format. . . . read more
DOWNLOAD = Easy Phone Call Message Center
DOWNLOAD = Easy Phone Call Message Center Tired of losing those little yellow Post-It notes? Does your processor have scraps of paper lying around with your important call-backs on it? Don't despair! Use this handy phone call message center and keep track of every incoming call. Yes, we all have voicemail, but isn't it nice to have a place to make notes and follow-up when you return that call? This resource is in Microsoft Word format. . . . read more
DOWNLOAD = My Best Mortgage Resources From My Private Files
DOWNLOAD = My Best Mortgage Resources From My Private Files Need a great source for leads? How about a speedy title company or appraiser? Here are some of my best resources dealing with the mortgage industry from trade groups to lead providers. I've had personal dealings with most of these folks, and others we include on the list in case we ever need them. That way they are here and ready for action. From soup to nuts, here are some of my best mortgage resources from my private files. If you know a great source to add, please let me know! Enjoy! This resource is in Microsoft Word format. . . . read more
DOWNLOAD = Pay Period Loan Tracker
DOWNLOAD = Pay Period Loan Tracker Over the years, I've developed numerous spreadsheets to track and monitor my progress. That's probably my number one secret to success--to always keep your eye on the ball. How else can you know how you're doing unless you have measurements and concrete numbers? I've used this spreadsheet with my processors so that they have a weekly goal of how many loans to close. I've split it up for the pay periods so that the income would level out and we wouldn't get overwhelmed too quickly and burn-out. The system worked great and both I and my processors loved it! Remember, it's not how many loans you sell, it's how many loans you close that count! This resource is in Microsoft Excel format. . . . read more
DOWNLOAD = How To Easily Track Your Mortgage Company Bills
DOWNLOAD = How To Easily Track Your Mortgage Company Bills Sometimes the best way to keep track of things is to have it in front of you at all times. We use Quickbooks here to manage all of our bills and that works great, but I also like to keep a handy chart ready. That way, I can just write down the due dates and make sure that I am not late on anything. . . . read more
10 Spring Cleaning Tips For Mortgage Professionals
Spring cleaning gives us that wonderful feeling of freshness, and renewed energy. It means a new start and for many...a new life. After hibernating for the winter, you may find that you are surrounded by lots of clutter! Even those of us in sunny Florida benefit from the yearly ritual of throwing out the old and making room for the new. . . . read more
Are You A Mortgage Yahoo?
After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address. Wow! I hope you're really in the mortgage business and not just some kind of mortgage Yahoo? Now don't get me wrong, there's definitely a place for those addresses like Yahoo, Hotmail, and Gmail. In fact, I use them myself for various things. But using these email addresses as your business email should not be one of them. . . . read more
DOWNLOAD = Blank Mortgage Broker Letterhead
DOWNLOAD = Blank Mortgage Broker Letterhead People have asked me about some of the forms and systems I use in my business. Here is a blank letterhead template you can use in your mortgage broker business. What I like about it is that it reinforces my unique selling proposition as a mortgage broker. The footer says "Always the lowest rates and most personal service. As a mortgage broker, we do the shopping--so you dont have to!" I think that sums things up nicely and now you can use it too! Feel free to use this as a starter for your own letterhead and modify as needed. Enjoy! This resource is in Microsoft Word format. . . . read more
DOWNLOAD = Straight Dope On Fannie & Freddie
DOWNLOAD = Straight Dope On Fannie & Freddie By now you know that I'm a mortgage information junkie. Any time I can get my hands on free government research is always a fun and interesting read because it gives me the leg-up over the competition. How many of your fellow other loan offices do you know that truly understand the markets and how they work? Do you? Your borrowers expect you too. In this report entitled "Mortgage Markets And The Enterprises", you'll dig into the hows and whys of mortgages, the bubble and last years performance. . . . read more
ROIC And Return On Investment Capital
In this article you get a two for one offer: an investing lesson and a marketing lesson. It all starts with my dad. You see, he is thinking of retiring from the mortgage business and is looking for something to do in retirement, besides sitting around at home. (He doesn't play golf.) . . . read more
DOWNLOAD = Processing Partner Power Search
DOWNLOAD = Processing Partner Power Search Ever hear the saying you're only as good as your last loan? Well I'd venture to say that you're also only as good as your last processor. Good processors are extremely hard to find, and when you get a proactive firecracker you better treat her like gold. They can seriously make or break your next big mortgage deal. In this download, you'll see the actual process I went through before I found my Nancy and how I went about finding her. You see a sample newspaper ad, a list of questions to ask, and some contract processing companies you can outsource to. Of course, having someone on site to work with you is your best option...but until then, you can simply outsource. Use this as a template to start your processor partner search and modify as needed. This resource is in Microsoft Word format. . . . read more
DOWNLOAD = Case Study Of A Bad Mortgage Resume
DOWNLOAD = Case Study Of A Bad Mortgage Resume Over the course of my career as a loan officer, then branch manager and now national mortgage trainer, I've seen a lot of bad resumes. This one ranks up there with one of the worst. It's not that in itself it was bad, actually overall the young lady did a good job of presenting herself and her background. The only exception was that she had NO MORTGAGE EXPERIENCE WHATSOEVER. Would you hire somebody like this to close your loans? Good processors are hard to find, but I'd take a bad processor over one with NO EXPERIENCE anyday. Her only experience seemed to be a quick loan processor course. Yes, we all need to start somewhere, but it isn't going to be in my office. That's my commission on the line, and it will be yours too! This is a good resume to use as a template on how to sum up your general experience, but a bad one to use for the mortgage industry. Let's hope that wherever she ended-up, she got the real-life loan support she desperately needed. This resource is in Microsoft Word format. . . . read more
Dogs Want Good Customer Service Too!
My friend shared an experience the other day that has made me think about how too many customer service experiences unfold in the business world today, and about the difference that really good service can make. She has two dogs. Earlier this week, it was time for them to get their summer haircuts so that they will be able to comfortably cope with the Houston heat. . . . read more
Is The Customer Always Right? No!
As a loan officer, you are in business for yourself. And one of the "rules" of business that we all have been told is that the customer is always right. The customer is king. No wait, cash is king, but without the customer there is no cash. So I ask you, what do you think? Is the customer always right no matter what? . . . read more
Are You In AWE Of Your Employees?
Employers have become so concerned about seeming "unfair" or worse becoming the victims of lawsuits by unhappy ex-employees that they've stopped requiring minimum standards of employees. This can only lead to poor individual and eventually poor company performance. Your best employee performers will resent the fact that you use company money to pay people who aren't up to standard and will reduce their own level of performance or leave. . . . read more
Four Employee Behaviors That Can Kill Your Business
I found it important to clarify for employees what "deal-breaker" behavior was at my company. These are the things I insisted would not be tolerated and would lead to immediate or ultimate termination, depending on the nature of the infraction of these hard and fast rules. . . . read more
The Ten Keys To Maximizing Employee Performance
Let people know what you expect. If people know what's expected of them, that's what they'll do--if they don't know what's expected, they'll do something else. Communicate clear and unambiguous performance expectations and hold people accountable for their achievement. . . . read more
Truth Or Consequences: How To Give Employee Feedback
In the bestseller, Good to Great, Jim Collins discovered that, "the good-to-great companies continually refined the path to greatness with the brutal facts of reality." And, in his recent autobiography, Jack Welch reports that he spent about half of his time on people: recruiting new talent, picking the right people for particular positions, grooming young stars, developing managers, dealing with under performers, and reviewing the entire talent pool. . . . read more
Questions To Ask Employees You Want To Retain
Times of cost cutting and downsizing has dramatically impacted the way employees look at their careers. Employees at all levels now know better than ever that job security is no longer something they can count on. They've been required to think bigger, look at other options and do whatever it takes to prepare themselves for the future. . . . read more
The Difference Between Sales Leaders And Sales Managers
Successful sales reps get promoted to managers with a Big Liability. In the average sales organization, successful sales reps get promoted to managers. These "new" sales managers are suddenly tasked with leadership and training. In these situations, there is one common liability. The salesperson's biggest strength now becomes the sales manager's biggest weakness in leading a team. . . . read more
Trusted Management Score Card
Share this article with coworkers in an email and enter your TOTAL SCORE in the Subject Line, ask for a reply to see how your score relates to others in your organization. Trust is a fundamental foundation for any relationship, business or personal. Without it, the relationship has defined limits and greater risk of gradual erosion or collapse. With Trust, the relationship is exponentially stronger than the sum of the individual contributors. . . . read more
We Found A Rock Star: Hiring The Best Of The Best
Colleagues, I feel your pain on this issue. Scenario 1: You've got a critical position that needs to be filled by a qualified candidate, and quick. For every day the position doesn't get filled, your in-box fills up a bit more with work to be done because your unfilled position hasn't been staffed. . . . read more
Hiring Good Telemarketers
There is a tried and true method to hiring good telemarketers: Take all comers that can read and talk. Give them a script and have them start dialing, ASAP. Evaluate them over a day or two. . . . read more
Top 7 Things Entrepreneurs Need To Know About Employees
As I work with clients to strengthen their teams and to make their businesses more profitable, I often encounter some serious misunderstandings of human nature. These misunderstandings usually lead business leaders in the wrong direction when they attempt to inspire their employees to perform at a higher level. Fortunately, you can avoid these pitfalls if you understand a few key points about the people you lead. . . . read more
Finding Mortgage Employees
The process of finding the right employee is a daunting task for many employers who are unsure how to go about the task, or even where to begin. Fortunately, there are a number of services and methods available that can make an employee search much simpler. . . . read more
Boosting Employee Morale With Employee Surveys
Do you know exactly how your employees feel when Monday morning approaches? Are they eager to get back to a satisfying workplace and to perform important tasks? Or, do they sit home Sunday night dreading another week of unimportant work performed for an ogre of a boss? The truth is probably somewhere in between; but without actual knowledge of the facts, it's hard to improve anything. . . . read more
How To Communicate With Your Employees
Communication is the exchanging of ideas and information. Clear communication is an essential element in any business environment to manage business activities. For the success of any business communication between the employer and the employees is a must. Communicating effectively with your employees will help to improve the work relationships and make the employees more harmonious and hospitable. . . . read more
Disciplining And Firing Employees
Perception is reality -- discipline with care! Disciplining and firing employees is one of the most crucial areas for consideration as an Employer. As a former plaintiff's counsel, I know that the way in which an employee perceives his or her final disciplinary action or termination meeting is the most significant factor in determining whether a lawsuit will be filed. . . . read more
Managing Employees Is A Little Like Herding Cats
Question: "I started my small mortgage business about a year ago and it's grown steadily. I like having my own business, but I'm having a tough time managing people. I have 5 employees now and it seems like I spend half my time making sure they are doing what they're supposed to be doing and the other half of my time doing things they didn't get done. Things were much easier when I was a one man shop. Any suggestions?" . . . read more
Customer Satisfaction Is A Reflection Of Employee Satisfaction
For most organizations, the goal of improving customer service levels is an article of faith. And so it should be, because there's an overwhelming body of research to show that building customer loyalty has a major impact on profitability. In fact, according to one study -- based on 46,000 business-to-business surveys -- a "totally satisfied" customer contributes 2.6 times as much revenue as a "somewhat satisfied" customer. . . . read more
Increase Your Business Performance By Setting Performance Standards And Expectations For Your Employees
The success of your business is directly related to the commitment and productivity of the people who work in your business. And yet it is generally recognized that 60% of employees, or more, are underutilized in their roles at work. . . . read more
Ergonomic Awareness Has Become An Important Factor For Employers And Employees
Thanks to Wojciech Jestrzebowski, a Polish scholar, who introduced the term Ergonomics back in 1857 we know more about how we can incorporate the use of equipment to help with some of the daunting work duties that may take its toll on our bodies in the long term. It has only been in the recent years that companies have taken notice and have implemented ergonomic equipment in the work place. . . . read more
Staff Induction Plans: 7 Top Tips For Getting New Employees Up To Speed Fast
The quality of your staff induction plans says more about your managerial style and company culture than you think. At its simplest, employees work harder for companies that care for them, and hard working employees keep customers happy, bringing money into the company. You put loads of effort into attracting and retaining customers -- can you say the same about your new employees? . . . read more
Employee Benefits: Right Or Privilege
Over the years, one of the most important factors candidates cited in searching for employment was benefits. Surprisingly this was second to salary. Considering the high cost of healthcare and prescriptions, benefits have played a vital role in the way people look for jobs. Unfortunately, in recent years, we have seen a decline in the benefits being offered. . . . read more
Disaster Prevention Tips For Hiring A New Manager
It happens over and over in businesses every day. Within large companies, people are promoted to management positions to reward them for performance as individual contributors. After all, the compensation system limits reward options, so why not just promote them? . . . read more
How Managers Can Help Retain Their Best Employees
A major problem for employers today is attracting the best talent, and then retaining key employees. Research shows that the key ingredient for retention lies within the manager's ability to understand what employees really want. . . . read more
Hiring For Success
Hiring someone new to work in your business is one of the most critical decisions a business owner makes, although it is not always given the justice it deserves. If a position is vacant, or additional staff are needed, recruitment decisions are often driven by the pressure to get someone in quickly, rather than waiting for the best person to fill the job. Lack of proper and systematic recruitment process can also result in a high cost to the business. . . . read more
Hiring And Retaining Good Employees
Hiring good employees is not only important to business, it's essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea. A business cannot run unless someone (employees, in this case) is doing the work. Any intelligent business owner should want good employees. . . . read more
Hiring The Best
In today's competitive environment, hiring has increasingly become a key link in establishing and maintaining your company's edge. By attracting and hiring the best people, your company can move quickly and grow steadily. On the flip side, however, poor hires cost you precious time, money, and opportunity. Poor hiring could cost you your company. . . . read more
A Whack Up Along Side The Head Of Human Resources: The Leadership Imperative
When we perceive the simple center in the seemingly complex, we can change our world in powerful new ways. Albert Einstein perceived the simple E=MC2 in the complexities of physical reality and changed the history of the 20th century. . . . read more
Five Secrets To Hiring Great People----And How To Be One Yourself
Bad news. Your senior vice-president, your marketing director or your accounting department head has decided to retire, move to Okinawa or start his own business----and you're left staring, horrified, at a polite letter of resignation. The timing couldn't be worse. You've now got a vacancy to fill, and you need to do it...well, yesterday. Is there any ray of hope? . . . read more
Five Essential Hiring Practices
Recruiting and hiring are often done in haste, leaving the company to repent in the long run. Today, there's a reason to be concerned about negligent hiring. Negligent hiring means you and your company can be sued if one of your hires injures other employees, especially if you could have foreseen a problem but did not do a thorough check of the new employee before hiring. . . . read more
Employees - Treat Them The Way They Expect To Be Treated
When you have to deal with one of your team who's complaining to you, rather than allowing your negative programmes to take over, get your thinking part in gear and try to see the situation the way they see it. You don't necessarily have to agree with them but perhaps you can empathise with their point of view. . . . read more
How To Fire An Employee
One of the most difficult tasks you will face as a business owner will be firing employees. Employees who consistently break the rules, do not perform the functions of their job, or cause difficulties for your business can be a strain on the work environment, your cash flow, and even disrupt your business from thriving and performing as expected. This tutorial will give you steps and hints about firing employees or associates. . . . read more
Top 7 Methods To Empower Employees
How many times have you asked someone to do something like "draw up a plan for such and such project"? Your employee completes the plan, but then you say, "That is not what I wanted" or "That is not how you do it". And so the employee thinks: but you didn't tell me exactly how you wanted it done. . . . read more
What Do Employees Wish For Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The telephone survey, conducted by an independent research firm in February, polled 571 men and women in the United States over the age of 18. . . . read more
Stop Your Employee From Becoming Your Competitor
You know the routine. You've hired an eager individual willing to come onboard and learn the business. You've taught them, trained them, worked hand in hand and side by side for 2 solid years. Then all of a sudden your employee quits for no apparent reason. . . . read more
Quick And Easy Lender Jumpstart Checklist
Streamlining your lender set-up process can have many benefits in your mortgage brokerage practice. By carefully making a list and checking it twice, you can rest assured that the tools you need from the lender will be there when it comes time to close a loan. Here is a detailed checklist you can use when setting up with new lenders. This comes from my personal files and feel free to modify it as you see fit. . . . read more
A "Let's Get Started" Checklist For Your New Lender Account Executive
Getting signed-up with lenders can be made easier when you have a plan of action. After making a list of the lenders you want to work with and filling out their "new broker application", it usually takes about a week or so to get approval. Some lenders are stricter than others, and even after you've been approved to work with them, it will still take some time before you are fully up and running. Use this sample email text to send to your wholesale account executive at the bank and it will greatly speed-up the application process and get you on the fast track to successs. . . . read more
Sample Outline For Your In-House Training Classes
In order to grow, every mortgage company needs to hire, train and retain successful salespeople and loan processors to help carry out their business. If people are leaving your company to go elsewhere, there must be a reason why. Perhaps you didn't give them the proper training at the beginning? Use this sample outline as a template for your next in-house training class and you won't miss any of the vital steps in the loan process. . . . read more
DOWNLOAD = Closed Fees Tracker List
DOWNLOAD = Closed Fees Tracker List Need an easy checklist to keep track of your closed fees on every loan? Use this editable document to record your net commission on every loan. Includes fields to add your YSP (yield spread premium) or rebate from the bank, any in-house processing fees as well as other profit centers in your business. This way you can easily track the profitability of every loan and get a sense for how well you are doing in your overall business. This resource is in Microsoft Word format. . . . read more
The Steps In Employee Development
You may believe that your company is the only one in the free world that's suffering from poor employee communication and frustrations at every level; We can assure you that you're definitely not alone. But knowing that conflict and communication problems exist in practically every organization comes with little comfort. . . . read more
Superstars With Big Grosses And No Nets
Profitability is a major problem in a North American real estate agent's business. It seems that we have lots of superstars with big grosses and no nets. Everywhere we go we see panelists talking about amazing systems and teams that produce incredible results and huge amounts of buyers and sellers. . . . read more
Two Heads Are Better Than One
It seems to have started in Napoleon Hills' book, Think and Grow Rich, and it has grown in every segment of free-world productivity. Masterminds: the magic group of creative-thinking people working together to discover new methods for solving old problems. . . . read more
You Mean You Can Be Profitable?
It's time to address something that's really a closet issue in our industry. It is, in fact, so rarely mentioned in training circles that you might not immediately recognize the word: profitability. . . . read more
Checklist Your Business
When I first got into the business, I found myself with a manila folder and hundreds of bits of paper stuck any which way with no regard to purpose, chronology, or importance. Then the day came when I received the phone call from a grumpy seller. I frustrated the seller because of my lack of ability to answer his questions and thus was born my need to become systemized with a checklist format. . . . read more
Superstars With Big Grosses And No Nets
Profitability is a major problem in a North American Real Estate agent's or mortgage broker's business. It seems we have lots of superstars with big grosses and no nets. Everywhere we go we see panelists talking about amazing systems and teams that produce amazing results and amazing amounts of buyers and sellers. One problem! They're taking average amounts home to the bottom line. . . . read more
What Top Producers Call "Back To The Basics"
In preparation to meet with twelve millionaire top producers in a Chicago mastermind group, I set up a general check-up, kind of like a back to basics primer, for hugely successful agents. It takes a different mindset both in determining their different departments and the discipline within those departments. I thought you might like to see the discussion outline I have prepared for their use. . . . read more
It's Time To Prune!
Let's imagine an office full of motivated, client pleasing, open to learning, moral and ethical real estate agents and mortgage brokers; you as the broker, owner, or manager report sales increases that exceed the general market performance, while referrals are above average and marketing time is below average. . . . read more
Ten Things That Should Happen Before Your Overhead Grows By One Assistant
Finally, some relief! I am going to take some time off, have fun, be with my family, work out, volunteer, and get my investments in order when I get my new assistant! Oops, I forgot those 10 things from Walter Sanford! Now, I'm staying late to clean up the mess that my new "assistant" has created. . . . read more
How Your Attitude Affects Your Mortgage Customers
The results are in...and quite honestly, they have never really changed. Over the years, study after study has shown that the number one complaint of our customers is a lack of communication, inefficiency, and at times just plain old indifference by either us or our support people. . . . read more
Are You A Manager Or A Leader Or Both?
When I ask my coaching clients, mostly senior executives, what they do during a typical working day, I notice that most of them spend the majority of their time with management rather than with leadership issues. . . . read more
Why Your Best Employees Don't Deserve To Be Managers
You'd think we'd know by now -- just because someone is fantastic at doing something...doesn't mean they're equally as good at managing others to do that same thing. After all, the skill set required to practice a specific profession -- whether it's plumbing, hairdressing, engineering, selling, teaching, accounting or whatever -- is entirely different from the skill set required to manage people. . . . read more
Modern Managers Need Leadership Skills
A manager is the person in charge of commanding and running a business or a project. Leadership deals with the interpersonal relations. Managing means planning, developing and organizing. In the contemporary society leadership qualities along with managing abilities are a must. . . . read more
Who's Watching YOUR Money? 7 Tips For Hiring The Right Bookkeeper
While I'm a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think "new" Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it -- you will save so much in frustration -- just be sure to keep your fingers in the books. . . . read more
10 Habits Of Highly Unsuccessful Mortgage Business Owners And Branch Managers
Do you spend every waking minute at work? Do you find it difficult to take time out for you? Are you constantly working in a mess? These people tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner. . . . read more
Effective Communication Tips For Today's Manager
To be effective in interpersonal communication, organize your thoughts. Think through what you plan to say before you say it. Choose the appropriate words that will best communicate these thoughts, and speak in the language of the listener. Strive for utmost clarity. . . . read more
Employers And Managers - Five Steps To Greater Employee Profitability
If you do not know right now which of your employees is making money for you, how much they are costing you or whether you're operating profitably, this short article will provide vital information for you. . . . read more
Do You Make These 10 Management Mistakes
As a busy executive, you face some extremely difficult challenges like creating and dominating new markets or finding and keeping the best people. But then, like many executives, do you find yourself spending too much time solving everyday problems (that only you can solve, right?), which prevent you from growing your ideal business? . . . read more
Top 7 Methods To Empower Employees
How many times have you asked someone to do something like "draw up a plan for such and such project"? Your employee completes the plan, but then you say, "That is not what I wanted" or "That is not how you do it". And so the employee thinks: but you didn't tell me exactly how you wanted it done. . . . read more
Your Customer Is Not A Simple Statistic
When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic. Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out "next?" . . . read more
How To Turn Your Customer Complaints Into Positives
The last thing we want to hear during our work day is complaints from mortgage customers. However, it does come with the territory. Here are a few tips on how to turn your customer's complaint into a positive. . . . read more
How To Relax Your Customers
One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease. Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. . . . read more
Put Your Angry Mortgage Customers At Ease
Having to deal with angry and upset mortgage customers is by far one of the worst responsibilities we must face on a day to day basis in the world of sales and business. However, this responsibility, like so many others we must face on a daily basis, just comes with the territory. . . . read more
4 Mistakes Mortgage Brokers & Loan Officers Make When Building Their Contact List
Building a good contact list is vital to the overall success of your Mortgage Business. It can be a constant source of mortgage loans for you when times are good, and even more importantly, when times are tough. There are many ways to build your list, but there are also a few mistakes that can be made during the building process. Here are four (4) mistakes that can be made and how you can avoid them: . . . read more
Copyright Infringement...Are You And Your Mortgage Business At Risk?
Over the last few years I have received a number of notes and calls from subscribers indicating that they have found folks using my articles without my author information, and/or they found my mortgage products available for sale on another internet site. In some cases the products were simply reproduced or only modestly changed, repackaged, and then blatantly listed for sale on major auction sites. . . . read more
5 Tips To Use With Your Database To Increase Your Mortgage Business
If there ever was a time to be marketing to a good database of mortgage contacts, prospects and customers, it's during a major market adjustment. Kind of like the situation we are all currently experiencing. Unfortunately, the majority of mortgage people in the business are in denial as far as their database is concerned. Many others have not invested the time and effort to build a good list, while others do so haphazardly, resulting in either mixed or negative marketing results. . . . read more
Mix Business With Pleasure, The Safe Way
Want to drastically cut the workload in your business, reduce the emotional drain to nearly nothing, and inject more pleasure into your work day? Here's a secret -- check your client list. . . . read more
How To Assess Value In Your Mortgage Company For A Planned Exit Strategy
Someone once said, "The best time to start thinking about your retirement is BEFORE your boss does!" Sage advice, wouldn't you agree? Yet, it is estimated that seven out of ten closely held business owners spend little or no time thinking about the value of one of their largest retirement assets: Their business! . . . read more
The High Costs Of Anger In The Real Estate Workplace
Leroy was a superstar in the Real Estate business, producing three times the monthly business of his nearest coworker. He was a driven, highly competitive young man who saw his manager as getting in the way of even higher production. . . . read more
Cashing Out: Selling Your Mortgage Business Through A Broker
Perhaps the most important business transaction you will ever pursue is the sale of your mortgage business. Many business owners attempt to do it themselves and when asked if they got a good deal, many respond with "I think so," or "I got my asking price," or "I really don't know," or "It was a disaster." . . . read more
How To Run Your Loan Officer Business
For most loan officers, the business is boss. Working on evenings and weekends is common. And when they do get home, they can't sleep because they have a hundred things to do the next day to make sure no loan falls out. . . . read more
The Lifetime Value Of A Loan Officer
Owners of mortgage companies, please forgive me. I'm about to let your employees in on a little secret--they have to option to leave you at any moment. And, many of them will. New career opportunities are abundant in the mortgage industry. And unless you start treating your top producer's differently, they may look elsewhere. The loan officer not satisfied at your company today--may be the loan officer working down the block at your competitor's firm tomorrow. . . . read more
Email Etiquette For Mortgage Professionals
To begin with, let's dispel a huge email myth. I hear this all the time... "I don't use my email a lot because some email actually contains computer viruses." Just so you know...this just isn't true! Computer viruses and Trojan Horses (hidden programs on your computer waiting to be activated) can infect and affect your computer in only one of two ways. . . . read more