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| ABOUT MORTGAGE BATTLECALL |
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| MORTGAGE BATTLECALL ARCHIVES |
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| A subscription to Mortgage Battlecall is one of the best investments you can make in your mortgage career.
Get instant access to...
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Unlimited coaching and mentoring to answer all your mortgage questions.
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Practical, hype-free advice to help you close more loans.
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Free custom designed marketing materials we will create and upload onto the site for you to use in your business.
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A fast-growing, active, helpful community of mortgage professionals who learn from and help each other.
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Thousands of business-building resources, articles, sales scripts, marketing templates, downloads and more.
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Access to our exclusive warrior forum to post loan scenarios and get feedback.
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Audio and video mortgage tutorials.
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Critiques of all your marketing materials.
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Top producer case studies.
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Turnkey mortgage business plans you can use immediately to generate new business.
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Loan officer recruitment strategies.
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Lead generation techniques.
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Become part of one of the fastest growing mortgage communities on the Internet.
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Think about it. Close just one extra mortgage loan because of our expert advice and your membership is paid for many times over.
Join now and become a mortgage warrior today... | | |
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| Here's what some of our members are saying...
"I just wanted to thank you for putting together a professional, top-notch website. I joined today as a member of Battlecall and I have browsed the website and it is packed full of helpful information. I am fairly new in the mortgage business and this site will really help me out. Keep up the good work and I will spread the word to my mortgage buddies."
Chris Johnson, Loan Officer, Supreme Lending In Searcy, AR
"Hi Rob, there is so much here it's going to take me a while to go through it all. Wow great stuff!!!"
Charles Larkin, New Loan Officer, Marlborough, MA
"The templates and marketing campaigns will prove extremely useful I'm sure. I can't wait to start using them in my marketing campaigns as I go out on my own under my own license and will keep you up to date on everything as I go."
Mike Martel, Senior Loan Officer, Formerly With Novastar Mortgage (Soon To Be Out On His Own), Thompson, CT
"This site is a tremendous resource. Rob, you've done a good job here. Bravo! :-)"
Nancy Duby, Former Processor Now A Loan Originator With Lendia, Worcester, MA
"Rob, I love your new Battlecall site and your Sink Or Swim Loan Closing System that I purchased."
Ryan Loesch, Loan Officer With Pavillian Capital, Folsom, CA
"I am so happy to have found your web-site. I'm changing careers and the site is a wonderful resource. Thank you Rob, be well."
Sukey Dominguez, New Loan Officer, New Loan Officer, Chicago First Mortgage, Mesa, AZ
"Hey Rob, I just wanted to drop you a line personally and tell you how great I think your mortgagebattlecall.com site is. The monthly fee is far outweighed by your content and training tools. I mostly browse the forums but have posted once or twice. I wanted to just say thanks in advance."
Mike Colagrossi, Managing Partner, First Rate Financial In Belevue, WA
"I am new to mortgagebattlecall.com and this information looks fantastic."
Chris Rosenbergen, Loan Officer, Fairfield Financial Mortgage Group In Danbury, CT
"Just a note to let you know that I feel your website is very informative. Thank you for your attention to detail and value added service you are providing us loan officers in the field. Your efforts to provide this at about a dollar or so a day per member is literally pushing the envelope to new extremes compared to other training I have purchased. Best of days to you."
Brian Furey, New Loan Officer, Firstline Mortgage Incorporated, Las Vegas, NV
"Your site "battlecall" is awesome and is the only mortgage site that I will subscribe to, real value and thanks a million."
Jackie Hotchkiss, Licensed Mortgage Broker, All-Florida Mortgage Centers, Inc In Clermont, FL
"Thanks for picking up the torch here. Coming up with fresh marketing materials and good sales copy is something I think a lot of us always intend on doing, yet rarely find the time to see through. Thanks for the support. This site is great!"
Nathan Canning, Loan Officer, Bryco Funding In San Francisco, CA
"I love your site and your info and your enthusiam, thank you!"
Debby Eller, Loan Officer With Capital Empire, Nuevo, California
Join now and become a mortgage warrior today... | | |
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Loan Officer Sales Strategies And Mortgage Marketing
This department covers sales and mortgage marketing techniques to help you generate new business and covert more loan prospects into actual borrowers. The best salespeople in the world are only as good as their last loan closed. So, don't take your foot off the pedal...use these resources to help accelerate your mortgage business and catapult yourself into top producer status!
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DOWNLOAD = Lowest Rate Not Always Best Flyer
Here's a funny but serious flyer you can use to help stop the rate shoppers we're all plaqued with. Many times people think that you're just a commodity and don't realize that there are many different interest rates for every situation. As a broker, you've got access to hundreds of loan programs and lenders. You aren't just a middle man--you're a valued trusted advisor and need to be treated like such! Think about it...buying a home is the biggest investment of a person's life and isn't something to be taken lightly. Use this flyer to inject a bit of humor into the sales process and a well needed reality check. Prospects will see it and immediately know that you are a person who cares deeply about their financial future. Feel free to modify to suit your needs. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Think Again Prospect Flyer
Here is a great flyer I've used to successfully prospect clients that have been turned down elsewhere or may have gotten discouraged with the loan process. Oftentimes even if a person is rejected once, they think they'll never be able to qualify for a mortgage anywhere else. WRONG! As loan officers, you know that there's a loan out there for almost anyone. And if you can find them a good deal that fits their situation...you will. After all, it's about helping your customer and then helping yourself stay in business. Use this flyer to "reactivate" these serious prospects and generate new business. Feel free to edit and modify to suit your needs. You can easily make changes and include your name and contact details so prospects can easily find you. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Powerful Postcard Lead Generator
Many of you have been asking about some of my marketing methods and templates I use. Here is a powerful postcard lead generator I use in conjunction with my lead site as seen at FindTheLowestRate.com. It's a 4 x 6 postcard stuffed to the brim with hot buttons and keywords designed to get attention. Couple this with your own lead generation website and you'll have a powerful combination. Postcards are a cheap, effective way to market yourself and they don't cost a lot of money. Why spend for the envelope and letter? It may never get opened. But, a postcard MUST be read, even if it's heading for the trash. Now, that's powerful! Feel free to edit and use as part of your own website campaigns. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = A Deadpan Simple FSBO Sales Script For Loan Officers Targeting For Sale By Owner Properties
FSBO's (For Sale By Owner) properties, I think, are one of the best kept secrets in the mortgage industry. There's a reason why you never hear much about them and that's because they are VERY LUCRATIVE prospects. Think about it. A person decides to sell a home themselves but they don't know how?! They get hit with droves of unqualified buyers and waste time pandering to tirekickers. If you the mortgage broker can relieve them of this stress, then every prospect that walks in the door is a potential borrower for you. . . . >>> READ MORE
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DOWNLOAD = How To Drum Up Business From People In Your Past, A Referral Letter For Green Pea Loan Officers
Here's an easy way to generate referrals from past clients, friends and who have you. Remember me? That's something you might say to a former business colleague, associate or friend. But, how do you introduce yourself again after so many months and years? Here is an excellent letter we drafted for a fellow warrior to use as a starting point to letting everyone know what business they are in and how being a mortgage broker can help. Feel free to edit as needed. It helps "green peas" break the ice! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Sales Script For Use With Call Capture Technology And When Calling Back On A Specific Property
If you use any sort of call capture telephone software, you'll need a reason or better yet a script to help you call the customer back. Don't fumble over your words and not know what to say. You'll lose the lead and waste all the money you've already spent on the call capturing technology. Here is an excellent call capture script you can use which is specific to the property they are calling on. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Our Version Of An ARM Conversion (Adjustable Rate Mortgage) Prospecting Letter That Warns Of Things To Come And Generates Callbacks
A fellow Battlecall warrior recently sent us his version of an ARM (adjustable rate mortgage) conversion letter. We took his letter and made it one better with our own Battlecall spin. It's where you target people who are in variable loans and try to convince them to refinance into a fixed interest rate before their loan adjusts. This is a huge market right now and I would even venture to say that it is even bigger than the current purchase market. With all of those low ball, teaser and exotic rates out there...many of these borrowers will be panicking when time is up! That's where you come in, super hero loan officer to refinance them into a fixed rate and save the day! Bravo! . . . >>> READ MORE
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DOWNLOAD = 33 Free Real Estate Reports You Can Sell And Market With (Great For Call Capturing)
Here are 33 great reports on real estate covering the home buying process, home inspections, first time homebuyer questions, things to look out for in any real estate deal and much, much more. We've used these reports as templates in many of our emails when trying to keep in touch with borrowers, offering them free information. They come in a text based format in a zip file and can be easily modified and edited to suit any purpose. Use them as the basis for your company brochures, call capture free reports or what have you. This resource is in a Zip file format. . . . >>> READ MORE
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DOWNLOAD = Trusted Advisor Mortgage Shopping Worksheet
Are you afraid of your competition? You shouldn't be. When you are upfront with your customers, educating them and helping them get the the best deal given their situation, the competition issue becomes irrelevant. Here is a great mortgage shopping worksheet that covers all the bases for your clients when looking for a loan. . . . >>> READ MORE
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DOWNLOAD = Bare-Bones Payment Calculator
Here is another great tool from my files. This little Excel spreadsheet doesn't look like much, and frankly it isn't. But, when you just need to generate a quick rate for a 1st and 2nd mortgage and want to see how the pricing will affect the customer's monthly payments, it does the job. It will also calculate the monthly difference between two price points, a useful feature for when the customer is considering paying points to "buy" the interest rate down. Enjoy this little calculator, it may be small but if you use it right...it can be powerful! This resource is in Microsoft Excel format. . . . >>> READ MORE
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DOWNLOAD = Voice Dialer: A Handsome Male Voice To Help You Generate New Leads, #2
Here is another handsome male voice you can use in all of your automated dialer calls. For targeting a locality, these are perfect for churning out a decent return on the money invested. If you've ever gotten one of these phone calls then you know what I mean. They can be highly effective because they are short, sweet and to the point. Give Mr. Dialer a try on your next phone campaign and see how it works. . . . >>> READ MORE
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DOWNLOAD = Complete Rebuttal & Objection Sales Scripts For Loan Officers, Mortgage Brokers & Mortgage Bankers
We all know that people have been subconsciously trained to automatically say "no" at the first chance. Don't let customers stop you from making the sale. The first "no" is really the green light to keep on moving. Here are some great sales rebuttal and objection scripts you can use to overcome these hurdles and move onto the real business--getting more loans in the door. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Consumer Crusader Brochure Pack 2
One of the easiest ways to create trust is to be there for your borrowers as a resource, no matter what they need. I've used these consumer brochures from government agencies as free handouts when a client has a question on something relating to real estate, their mortgage or just running a home. They've always thanked me for my willingness to go the extra mile and it helps them to remember me in the future (think referrals). Every couple of months or so, I pass one of these brochures along and it makes them think of me again! A great referral strategy you can use too and it costs nothing. Now that's a price any mortgage warrior would love! :-) Brochure Pack 2 Includes: Healthy Lawn Healthy Environment, Drinking Water From Household Wells, The Great American Home Safety Check, Selecting A New Water Heater, Propane Prices What Consumers Should Know. This resource is in a zip file format. . . . >>> READ MORE
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DOWNLOAD = Save Deals Before They Die Letter
If you're about to lose a hot deal and see your commission check just walk away, it's imperative that you do everything you can to save it. I just hate it when I put all this effort into something and the customer doesn't respond or simply dissapears not returning phone calls. This usually means that another broker may have gotten in touch and stolen them away. Is all fair in love, war and making a mortgage living? Use this "about to walk away" letter to reiterate your case and the benefits of doing business with you. If you can save even just 1 loan using this tactic, it's worth an additional $3,000 to $5,000 for you. Not bad for a quick email. Feel free to edit as you see fit. I've highlighted the most important part in yellow. This is the actual email I use and now it's part of your fight back arsenal. Onward warrior! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Sold & Closed Weekly Goal Tracker
In order to succeed in this business, you've got to monitor your progress weekly. Yes, selling loans is important, but more important are how many loans you close. The only loans that count are the loans that fund. Those are the only ones you will be paid-on. Oftentimes, loan officers and sales people like to brag about their "numbers", but in reality how many of these "big" deals make it to the closing table? Use this weekly tracker and let the actual numbers tell the REAL story. This resource is in Microsoft Excel format. . . . >>> READ MORE
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DOWNLOAD = Customizable Borrower's Handbook
Building trust with your borrowers is the fastest way towards getting the sale. If you want to close more loans in less time you have to first overcome the BIG HURDLE. And that's getting the prospect to listen to you and actually believe you. Here is a great customizable book which you can edit and use to educate your borrowers. Here is an excerpt from the description: "This book covers the basics about buying your first home. It is designed to answer commonly asked questions and provide clear definitions of terms you may be unfamiliar with." This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #1
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #1 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Scenario Pricing Spreadsheet
Why spend money on gizmo software when you just need a simple loan pricing engine? Don't spend thousands of dollars elsewhere. Here's a nifty little tool that helps you automatically calculate the numbers and price loans out effectively between scenarios. It's a little basic, but perhaps that's all you need. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Excel format and is available here in our download library. . . . >>> READ MORE
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DOWNLOAD = Short And Sweet Intro Letter
Sometimes the most powerful things come in small packages. When time is short and you need to send a quick email out to your prospect list, use this email template as a conversation starter. Believe it or not, some customers respond better to an email than they would a phone call. Couple this with your own lead generation website and you'll be able to price and quote the loan scenario on your first phone call back! Top producers have been using my 2-part contact method for years and now you can too! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Loan Officer Sales Script For ARM Conversion Loans When Date Is Unknown But Trouble Looms
Here is a mortgage sales script you can use with any ARM (adjustable rate mortgage) loans that you may come across. Oftentimes, customers in these loans know they are in "trouble" as the loan will adjust but don't know when that will happen. Use this script along with the 1003 sales script and you will have an easier time of converting them. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #2
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #2 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #3
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #3 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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7 Marketing Methods For Real Estate Coaches And Other Professionals
You shower, shampoo, dress your best, check to see if you have plenty of business cards, drive about an hour, introduce yourself by saying "Hi, I'm Mary and I'm a coach" and the other person says, "Hi, I'm Jack and I'm a coach, too!". You meet more coaches than you knew existed. How do you get business when you are surrounded by what may be perceived as your competition? . . . >>> READ MORE
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DOWNLOAD = Still Looking For Financing Letter
Here's another great introduction letter/email you can send out to your mortgage prospects. I used this letter for a while when we used to buy Internet leads until moving onto my lead site at FindTheLowestRate.com This letter works because it is short, sweet and to the point. I've added a nice hook at the end with the "P.S." to help lure those curious rate shoppers in. Feel free to modify to suit your needs. Enjoy! This resource is in Microsoft Word format. . . . >>> READ MORE
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