This department shows Mortgage Battlecall member favorites and the most widely read articles, tools and resources found on this site. These were voted on by mortgage warriors like you! :-)

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1. AUDIO = Loan Officer Survival Lesson 1-1: Introduction To Mortgage Training Module 1
   Before you can succeed, you've got to realize why you are here and what you are doing. By understanding the motivations of your managers and the company you work for, you can begin to understand how you will survive and thrive in this business. Here is a brief introduction and welcome to the audio course. . . . >>>> READ MORE...
   
   
2. DOWNLOAD = Chock-Full 51-Page Mortgage Business Plan And Mortgage Marketing Plan With Full Financials And Revenue Forecasts
   Feel like you're shooting in the dark? In order to succeed in the mortgage business you've got to have an organized war plan. Here, hot off my fax is a chock-full 51-page business plan from an actual mortgage company, obtained through government records. Inside are a full description of the business, industry and market analysis, marketing plan, management plan, operations plan, financial plan, risk assessment and contigency plans. As well as full appendicies of financial forecasts and 5-year revenue predictions. This plan was obtained through public domain sources but as a courtesy all identifying information has been blacked-out. Many of you warriors have been asking for a detailed step-by-step business plan, so I called a few sources and they delivered the goods. This resource alone should be worth a few extra thousand dollars in your pocket. And if you are starting a mortgage company of your own and need a business plan template, this is an absolute must! Enjoy! This resource is in Adobe PDF format. . . . >>>> READ MORE...
   
   
3. AUDIO = Loan Officer Survival Lesson 1-5: Putting 10K In Your Pocket In The Next 6 To 8 Weeks
   In this section today, we're going to discuss some bread and butter issues. So, now lets start breaking down how to do the actual functions of a loan officer. I need you to listen to me and put your heart and passion into things. Follow my guidance and you'll hit these targets. . . . >>>> READ MORE...
   
   
4. AUDIO = Loan Officer Survival Lesson 1-2: Your Ideal Sales Day As A Loan Officer
   Focus on the beauty of working Monday to Thursday and have 3 days off each week. That's what the ideal sales day is. It's the day you make yourself and get everything done you need to accomplish so you can have your weekends to yourself. Create your own life on your own terms. Here's how! . . . >>>> READ MORE...
   
   
5. AUDIO = Loan Officer Survival Lesson 1-3: What Everyone Does And Doesn't Do In The Mortgage Business
   Here we discuss what everyone's role is during the loan process. It is imperative that you understand what the roles are that each third party plays in the transaction. Only then can you close loans more quickly and smoothly and make more money. . . . >>>> READ MORE...
   
   
6. AUDIO = Loan Officer Survival Lesson 1-4: Treating Being A Loan Officer Like A Career
   If you are simply looking for a "JOB", then maybe this isn't the career for you. Being a loan officer or mortgage broker isn't just about the money. It's about helping people. And this is one career you can make lots of money in and help a tremendous amount of people. . . . >>>> READ MORE...
   
   
7. AUDIO = Loan Officer Survival Lesson 2-4: Being Organized In Your Pipeline And Lead Follow-Up
   In this lesson we'll be taking about being organized in your follow-up and your pipeline. We're going to discuss a concept called timeblocking and how to distribute the hours of your week as well as each individual day. Top producers know the value of each minute and how to use it. You will too! . . . >>>> READ MORE...
   
   
8. Lowest Rate Not Always Best Flyer
   Here's a funny but serious flyer you can use to help stop the rate shoppers we're all plaqued with. Many times people think that you're just a commodity and don't realize that there are many different interest rates for every situation. As a broker, you've got access to hundreds of loan programs and lenders. You aren't just a middle man--you're a valued trusted advisor and need to be treated like such! Think about it...buying a home is the biggest investment of a person's life and isn't something to be taken lightly. Use this flyer to inject a bit of humor into the sales process and a well needed reality check. Feel free to modify to suit your needs. . . . >>>> READ MORE...
   
   
9. Powerful Postcard Lead Generator
   Many of you have been asking about some of my marketing methods and templates I use. Here is a powerful postcard lead generator I use in conjunction with my lead site as seen at FindTheLowestRate.com. It's a 4 x 6 postcard stuffed to the brim with hot buttons and keywords designed to get attention. Couple this with your own lead generation website and you'll have a powerful combination. Feel free to edit and use as part of your own website campaigns. This resource is in Microsoft Word format. . . . >>>> READ MORE...
   
   
10. AUDIO = Loan Officer Survival Lesson 2-1: Introduction To Mortgage Training Module 2
    In this module, we're going to talk about getting started on your first day. What steps to take and how this will affect your initial ramp-up period and getting some momentum going. If you are too survive in this business, you've got to do things consistently. Here's how. . . . >>>> READ MORE...
    
    
11. AUDIO = Loan Officer Survival Lesson 2-2: Your First Day As A Loan Officer, Gaining Momentum
    The most important time in your career is your first week. And in this lesson, we're going to discuss some strategies to fill your pipeline immediately. Without a quick and steady income, you can kiss your career goodbye. But, I won't let that happen to you. . . . >>>> READ MORE...
    
    
12. DOWNLOAD = Mortgage Cold Call Sales Scripts For Loan Officers To Open The Conversation, Part 1
    Here is a great cold call mortgage sales script you can use to open the conversation. This is number 1 of a 6 part series of cold call scripts for loan officers. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>>> READ MORE...
    
    
13. AUDIO = Loan Officer Survival Lesson 4-5: Using The "Go Call" Script And Selling The Appraisal To Your Mortgage Prospects
    Welcome to one of the most important units in your loan officer training. In this lesson we'll go through the "go call" script and our sample borrowers, Mr. and Mrs. Jellystone. I'll show you how to open a call and convert your prospects into potential customers and then into solid borrowers. . . . >>>> READ MORE...
    
    
14. AUDIO = Loan Officer Survival Lesson 2-3: Breaking Pride And Lazy Behavior In The Mortgage Business
    In this lesson, we'll be taking about breaking pride and lazy behavior. In essence, showing up to work to do work. And pride comes from when you forget that you are here to make money and put money into the company's bank account, whereby you draw a salary. It's that's simple. . . . >>>> READ MORE...
    
    
15. DOWNLOAD = Monkey Scripts For Loan Officers
    Do you know what to say to prospects? Follow my monkey scripts and overcome every objection. The first thing I did when I got into the mortgage industry was to create a working script. The script would help me to open the call with the prospect as well as create rapport. And it kept me on track to remember what I was trying to say. It also helped in giving me a 'reason' to call, as well as overcome many of the typical objections that prospects throw at you. . . . >>>> READ MORE...
    
    
16. DOWNLOAD = Offer To Purchase Property Letter
    Here's a great offer to purchase letter you can use on all your home buying deals. Usually, it's the realtor that handles this part of the loan process, but when they are slacking off on the job you might have to provide one. Or, in the case of FSBO properties, it's your job as the mortgage broker to help your clients facilitate the process themselves. After the "offer to purchase" will come a "purchase and sale" agreement. Feel free to edit document as needed. This resource is in Microsoft Word format. . . . >>>> READ MORE...
    
    
17. AUDIO = Loan Officer Survival Lesson 2-6: Knowing Your Numbers As A Loan Officer
    In order to succeed, you've got to know what you're talking about. In this lesson, we cover the important facts and figures you need to know and how to best convey this to the customer. This includes refinance timelines, appraisals and what these figures all mean. . . . >>>> READ MORE...
    
    
18. AUDIO = Loan Officer Survival Lesson 2-5: Avoiding Rate Sheets And Other Distractions At The Beginning Of Your Mortgage Training
    In this portion we're going to talk about lender account executive rate sheets and how they fit into your daily focus. Don't get distracted by all the numbers, there's a reason why I want you to pay attention and not get distracted by them. Top producers learnt this early on in their careers and now you will too. . . . >>>> READ MORE...
    
    
19. AUDIO = Loan Officer Survival Lesson 5-3: Don't Whale Hunt When Mortgage Marketing Or Selling Mortgages, Even Jesus Loved The Little Ones
    In this unit we're going to discuss whale hunting. I gave it sort of a funny title, but there's a reason for it. I tell you about a great story about someone new in our office who went after the big whale and what happened. There's a danger to going after the big fish when the little fish aren't in your pipeline. . . . >>>> READ MORE...
    
    
20. AUDIO = Loan Officer Survival Lesson 3-4: Generating Mortgage Leads Via The Phone And Handling Live Transfer Calls
    In this chapter I discuss generating leads via the phone and how to handle live lead transfers. This is the meat and potatoes of your mortgage business and in this lesson I tell you how to approach and get on the phone for maximum impact. If you can master this skill, you will be well on your way to becoming a top producer. . . . >>>> READ MORE...
    
    

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